Product launch checklist
A launch checklist as a board, with 4 columns: To Do, In Progress, Ready for Launch and Shipped. Every launch job is a card with an owner and a deadline, and launch day is a milestone beside the board, so everyone can see what's left and how long there is.
Free for 3 projects, forever. No credit card.
Write the launch post
Update the pricing page
Record the demo video
Announcement email, scheduled
Launch page
Changelog entry
The 4 columns
What each one is for. Rename, reorder or add columns whenever the work needs it.
- To Do
- Every job the launch needs, not started.
- In Progress
- Someone owns it and is working on it.
- Ready for Launch
- Done and checked, waiting for the day: a scheduled post, a staged release, a drafted email.
- Shippedcounts as done
- Live. Counts as done.
How to run a launch with it
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Step 1
List every job as a card
Product, site, content, email, sales, support, analytics. Tag each card by area so each person can filter to theirs.
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Step 2
Set the launch date as a milestone
Add milestones for launch day and the deadlines before it: code freeze, content sign-off, press embargo. Work every card's due date back from them.
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Step 3
Use Ready for Launch for the final check
A card only moves to Ready when it's done and checked. On the day, the job is moving cards from Ready to Shipped.
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Step 4
Walk the board daily in the last week
Press U for standup to go through the board one person at a time. Focus lists anything overdue across every board.
With your AI agents
An agent can turn a launch plan into cards, draft the launch post from the board's brief, and tell you what's not ready a week out.
Agents connect over MCP or the REST API, on every plan, and act as you.
agentcreate_project("v2 launch", template: "product-launch")
agentadd_milestone("v2 launch", "Launch day", "2027-03-02")
agentget_focus()
Keep it working
- Write the launch's message, audience and date in the board brief, so every post and email says the same thing.
- Give every card one owner. Launch jobs shared by 2 people tend to be done by neither.
- Add a post-launch card or two: answer support questions, review the numbers after a week.
Questions
About this template
Is the product launch checklist free?
Yes. It's on the Free plan, with 3 projects and unlimited cards, forever. No credit card. Running a launch with a team on one board needs Pro.
Can I connect it to GitHub?
Yes. Connect a board to a repository and pull requests move their cards when they open and merge.
Is there a timeline view?
No. Deadlines live on the cards, and launch day and the dates before it are milestones beside the board.
Can stakeholders follow along?
Yes. Share a read-only public link to the board, on every plan, and they see progress without an account.
Other templates
Start from this template
Free for 3 projects, with no credit card to enter. Every board exports as JSON or CSV whenever you want to leave.